Society for the Prevention of Infanticide
Hand-Coding an Advocacy Website for a Research Organization
A fully hand-coded advocacy website for Dr. Larry S. Milner's research organization, refined across three client-reviewed versions and built to turn dense historical data into a clear public-facing case for reproductive liberty.
- 3
- Client versions
- Reviewed from launch to redesign
- 5
- Page architecture
- Each page with a distinct role
- 70+
- Years visualized
- Historical data in a Chart.js timeline
- 2
- Custom data features
- Animated counter and timeline chart
Turn decades of infant mortality research into a credible advocacy site that stayed clear for media, policymakers, and the public, through repeated rounds of client feedback.
Hand-coded the site from scratch, directed the design across three versions, rebuilt the five-page architecture, and built the animated counter and historical timeline chart.
Results
Design and build
Designed and developed the site entirely by hand, with no page builder or template, through to live deployment.
Client iteration
Refined the site through three client-reviewed versions as structure, content emphasis and tone were reworked.
Visual system
Moved the palette from red and gray to maroon and tan with academic journal-style typography to read as credible and authoritative.
Data features
Built an animated post-Dobbs counter of excess infant deaths and a Chart.js timeline of historical context.
Built for Dr. Larry S. Milner. The delivery packages below document the initial launch and the final redesign.
Deliverable
Live advocacy website
The final deliverable was a live, hand-coded advocacy website refined through three client-reviewed versions, combining a stronger academic visual language with custom interactive data features and clear petition-driven calls to action.
View the live site- Initial Delivery Package The original delivery package for the first live build, covering the initial four-page website launch and early review handoff.
- Final Redesign Delivery Package The redesign handoff documenting the later five-page revision, including the color, typography, and structure changes from the final version.
More results
Build
Structure and process
- Pages
- 5
- Homepage, Mission, About, Books, Contact
- Client versions
- 3
- Structural and visual feedback at each stage
- Approach
- By hand
- No page builder or pre-made template
Data features
Making the evidence immediate
- Counter
- Animated
- Excess infant deaths since the Dobbs decision
- Timeline
- 70+ years
- Interactive Chart.js historical chart
- Mobile and discovery
- Responsive
- Mobile presentation and structured metadata
Need a site built by hand that makes complex research clear?
Every great project starts with a conversation. Let's talk about what you need.