Open Scope of Work (PDF)
The original campaign brief defining audience, goals, deliverables, and the production schedule for the VOC capstone.
Bronze Telly Award
2 Award Films
7 Person Team
Challenge
VOC needed stronger donor and volunteer motivation, along with a specific answer to where the money goes. The SOW called for three campaign videos in 10 weeks from a self-managed student team.
I Owned
Served as producer and director on a 7-person team, from sourcing the partnership and writing the SOW to managing production, filming on location, and delivering the full campaign package.
Outcome
Follow the Dollar: Volunteers for Outdoor Colorado won a Bronze Telly Award in the Student Promotional Video category.
Approach
01
01
Partnership & SOW
Sourced the VOC partnership independently. Co-structured the full campaign SOW defining audience, goals, deliverables, and production schedule.
02
02
Campaign Structure
Built the campaign around a donor narrative and a volunteer-recruitment story — two pieces designed to move different audiences toward action.
03
03
Documentary Style
Chose interviews, project footage, nature visuals, and on-location storytelling to make VOC feel tangible and credible.
04
04
Production & Delivery
Managed production logistics, team coordination, and creative direction from planning through post-production delivery.
Results
Bronze Telly Award
Follow the Dollar: Volunteers for Outdoor Colorado — Student Promotional Video category.
10Weeks
Campaign Window
SOW to final delivery inside the capstone timeline.
2Films
Delivered
Follow the Dollar (donor narrative) and Volunteer Stories.
7People
Self-Managed Team
Outreach, planning, filming, and delivery — handled by students.
Delivered a full capstone campaign package from a 10-week SOW with audience, goals, deliverables, and production milestones.
Produced and delivered two campaign films: the donor narrative Follow the Dollar and the volunteer-recruitment piece Volunteer Stories.
Executed the partnership independently as a student team — outreach, structure, filming, and delivery without a prebuilt pipeline.
Earned a Bronze Telly Award in the Student Promotional Video category for Follow the Dollar.
Campaign Videos
Two showcased films from the campaign brief: the donor narrative Follow the Dollar and the volunteer-recruitment story Volunteer Stories: Why You Should Join VOC.
Deliverable
The final deliverable was a campaign package built from the original scope of work for VOC's fundraising, website, and social channels. The attached SOW shows the exact audience, messaging goals, deliverables, and production schedule that shaped the campaign from concept through delivery.
Ready to see results like these?
Every great project starts with a conversation. Let's talk about what you need.