All Work

Volunteers for Outdoor Colorado

Producer & Director 10 Weeks

Producing an Award-Winning Donor Film for a Colorado Nonprofit

A University of Denver capstone campaign for Volunteers for Outdoor Colorado, where I served as producer and director on a student-led team whose donor film Follow the Dollar won a Bronze Telly Award.

Bronze
Telly Award
Student Promotional Video category
10
Week capstone
From SOW to final delivery
7
Team members
A self-managed student team
2
Showcased films
From a three-video brief
Challenge

VOC needed stronger donor and volunteer motivation, along with a specific answer to where the money goes. The SOW called for three campaign videos in 10 weeks from a self-managed student team.

I Owned

Served as producer and director on a 7-person team, from sourcing the partnership and writing the SOW to managing production, filming on location, and delivering the full campaign package.

Results

Producing and directing

Producer and director on a 7-person team, shaping the concept, managing production and keeping the work aligned with the brief from planning through post-production.

Bronze Telly Award for Follow the Dollar, Student Promotional Video

Partnership and planning

Sourced the VOC partnership independently and co-structured the scope of work defining audience, goals, deliverables and the production schedule.

10 weeks from scope of work to final delivery

Campaign films

Built the campaign around three videos: a brand overview, the donor narrative Follow the Dollar, and a volunteer-recruitment story.

2 films showcased from the three-video brief

Style and delivery

Chose a documentary style of interviews, project footage, nature visuals and on-location storytelling to make VOC feel tangible and credible.

7 people handled outreach, filming and delivery without a prebuilt pipeline

University of Denver capstone (MFJS 3245), produced with a self-managed student team.

Featured work

Deliverable

Campaign scope of work

The final deliverable was a campaign package built from the original scope of work for VOC's fundraising, website, and social channels. The attached SOW shows the exact audience, messaging goals, deliverables, and production schedule that shaped the campaign from concept through delivery.

Open the SOW (PDF)

Selected work

The two showcased films from the campaign brief.

More results

Team and timeline

How the capstone ran

Role
Producer & Director
On a 7-person student team
Timeline
10 weeks
MFJS 3245, University of Denver
Team
7 people
Outreach, planning, filming and delivery

Campaign

Brief and recognition

Brief
3 videos
Brand overview, donor story, volunteer recruitment
Showcased
2 films
Follow the Dollar and Volunteer Stories
Recognition
Bronze Telly
Student Promotional Video category

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