Practical marketing guides.
SEO, social media, paid ads, and strategy for businesses and nonprofits.
How I Got 923K Organic Views on TikTok With No Ad Spend
A documented, no-paid-promotion TikTok case study: one Studio Ghibli montage, its public results, and practical lessons for stronger short-form storytelling.
What a Chicago SEO Consultant Actually Does (And How to Find the Right One)
A practical guide to hiring a Chicago SEO consultant: what they should review, what to ask for, and how to judge their recommendations.
How Much Does a Custom Website Cost in 2026?
The honest breakdown: what drives website pricing, what you get at different price points, and why the cheapest option usually costs more in the long run.
Why Your Nonprofit's Social Media Isn't Converting to Donors
A nonprofit social media strategy needs more than consistent posting. Why engagement often fails to turn into donations, and a practical way to fix it.
5 SEO Fixes for Small Business Websites
Five fixable problems I see most often when auditing small business websites, with examples and a sensible order to fix them in.
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I work directly with businesses and nonprofits on digital marketing that actually moves numbers.