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Notes on marketing that actually works.
Practical guides on SEO, social media, paid ads, and digital strategy — written for businesses and nonprofits, not marketing agencies.
Strategy 6 min read
Why Your Nonprofit's Social Media Isn't Converting to Donors
Nonprofits have a genuine story to tell and a mission worth supporting. Most never figure out how to make their social presence do the work. Here's where it goes wrong.
May 28, 2026 Read post →
SEO 5 min read
5 SEO Fixes That Actually Move the Needle for Small Business Websites
Most small business sites have 3–5 problems that account for 80% of their lost search traffic. Here's what to fix first — and why.
May 15, 2026 Read post →
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