Digital marketing that earns its keep.

Custom Web Development

For organizations that need a site that actually performs.

Built by hand. No page builders, no bloated themes. Every site I deliver targets 95+ on Google Lighthouse.

Most small business websites were built quickly and never optimized. They're slow on mobile, invisible to Google, and don't reflect the quality of the work behind them. I build sites from scratch in Astro or standard HTML/CSS — fast, semantic, and structured to rank from day one.

SEO: Organic Growth That Compounds

For organizations that want search to become a reliable channel.

Technical fixes, content strategy, and keyword targeting — done in the right order, for the right terms.

SEO done wrong is expensive and slow. SEO done right compounds: every fixed title tag, every internal link, every piece of well-targeted content builds on the last. I handle the technical work and the content planning so you're not guessing at what Google wants. Read my guide to the five SEO fixes that move the needle to see how I approach this work.

Paid Ads & Paid Search

For organizations that need immediate visibility with measurable return.

Google and Meta campaigns built with clean tracking so you see exactly what each dollar produces.

Most small business ad accounts are set up once and never properly optimized. Budgets leak into broad targeting, conversions go untracked, and the monthly report shows impressions instead of results. I set up campaigns with conversion tracking from day one, test continuously, and report on the numbers that tell you whether the spend is working.

Social Media Strategy

For organizations whose social presence isn't converting to real outcomes.

Platform-specific strategy, content that has a clear ask, and the follow-up systems that turn interest into action.

Posting consistently is not a strategy. Most organizations produce content that earns likes and builds sentiment but never converts to donors, customers, or sign-ups. I help teams build a content system with a deliberate ratio of storytelling, data, and direct asks — and the email and retargeting infrastructure to close the loop. Read my nonprofit social media guide to see how I approach this work.

TikTok: Short-Form That Builds Audiences

For organizations that want to reach younger audiences at scale.

797K+ organic views built through Swiizo Editing Lab. I know what hooks work and why.

TikTok is the only platform where a brand with zero followers can reach hundreds of thousands of people on its first video — if the content is built correctly for the platform. Most organizations either ignore it entirely or repurpose content from Instagram that performs poorly. I build TikTok content from the hook outward, using the editing and structure principles I've developed through my own channel.

Digital Audits

For organizations investing in digital without knowing what's holding them back.

A prioritized diagnosis across your website, SEO, ads, and social — with a specific action plan, not a list of problems.

Most organizations don't need more activity — they need to know which activity is producing results and which is wasting resources. An audit gives you that picture in a few days rather than months of trial and error. I deliver a written report with ranked priorities and specific next steps, not a dashboard of metrics with no context.

Comprehensive Digital Strategy

For organizations whose digital efforts aren't pulling in the same direction.

A full-stack plan with channel priorities, a 90-day roadmap, and KPIs people can actually track.

Most organizations don't have a digital strategy — they have a collection of tactics with no clear priority order and no shared goal. This engagement produces a documented plan: what channels to focus on, what to stop doing, what to build toward in 90 days and 12 months, and how to measure whether it's working.