Website Traffic
Monthly traffic growth
+0%
1,842 to 2,142 visitorsJuly 2025 snapshot
Monthly visitors moved from 0 to 0 after the site and content system were rebuilt.
2:18average session duration in July 2025
All Work
State Farm
Social Media Manager & Content Strategist 12 Months
Social Media & Content Strategy
13+ videos produced · 5 recurring carousel series · full digital audit delivered
View Annual Review 0→310 Instagram Followers
85 Instagram Posts
173% Backlink Growth
Challenge
A local State Farm office had zero Instagram presence and minimal engagement on existing platforms. They needed a social strategy that could educate customers, humanize the team, and compete on TikTok and Instagram, all within strict corporate brand guidelines.
I Owned
End-to-end content production: educational reels, trending TikToks, five recurring carousel series, static posts, paid promotion, and a 17-section interactive annual digital audit.
Outcome
85 posts on Instagram, 50+ on LinkedIn. Followers grew 0→310 with 65.8% non-follower reach. Website traffic up 16% (1,842→2,142/mo). Backlinks up 173%. Top 10 on Illinois Northeast leaderboard in all 8 snapshots.
Approach
- Produced short-form educational reels on insurance topics such as pet, life, boat, and IHSA safe driving, all designed to educate and build trust.
- Created trending TikTok content to expand reach and humanize the agency team beyond the product.
- Managed five recurring carousel series: Ask Jack Q&A, Meet the Team, Customer Reviews, Team Favorites, and event promos.
- Coordinated static promotional posts for product spotlights, holidays, and agency milestones across platforms.
- Compiled all performance data into a 17-section interactive annual digital audit delivered as a live, shareable site.
Results
0
Instagram
0
65.8% of views came from non-followers, which shows the content was reaching well beyond the existing audience.
Content Output
0
Published across a 12-month system with supporting content on other channels.
LinkedIn 50+FacebookTikTok
Bounce Rate
42%
July 2025 bounce rate was down 8 points, a stronger sign of qualified traffic after the rebuild.
68% mobile trafficDirect > Organic > Social
LinkedIn Growth
0
0 impressions and 942 professionals reached in 90 days.
72% Greater Chicago28.5% senior-level
Google Reviews
Review volume increased without the rating slipping.
Leaderboard Consistency
Top 10
Held in every one of the 8 recorded leaderboard snapshots.
Static Social Posts
Standalone posts for product spotlights, holidays, and agency milestones.
Social Media Carousels
Multi-image carousel posts for five recurring content series. Swipe through each below.
Educational Reels
Short-form videos explaining insurance products and safety topics, designed to educate and build trust.
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Trending TikToks
Entertainment-style TikToks built to expand reach and humanize the brand beyond insurance.
Community Events
On-the-ground presence at local events, building community connections and capturing content beyond the screen.
Ready to see results like these?
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