Building a Social Content System for a Local State Farm Office

End-to-end social media management for a local State Farm office, including educational reels, brand carousels, TikTok content, and a full digital audit delivered as a live annual review site.

85
Instagram posts: Over 12 months, plus 50+ on LinkedIn; 13+
Videos produced: Educational reels and trending TikToks; 5
Carousel series: Ask Jack, Meet the Team, Reviews and more; 17
Section annual audit: Delivered as a live review site

Challenge

A local State Farm office had almost no social presence. They needed a strategy that could educate customers, humanize the team, and compete on TikTok and Instagram within strict corporate brand guidelines.

I Owned

End-to-end content production, including educational reels, trending TikToks, five recurring carousel series, static posts, and a 17-section interactive annual digital audit.

Results

Short-form video

Educational reels on pet, life, boat and safe-driving insurance, plus trending TikToks that put the agency team on camera.

0 → 310 Instagram followers, with 65.8% of views from non-followers

Carousels and static posts

Five recurring carousel series, including Ask Jack Q&A, Meet the Team and Customer Reviews, plus promotional posts for products, holidays and milestones.

85 Instagram posts, plus 50+ on LinkedIn

Web and LinkedIn

Content on LinkedIn and Facebook, plus ongoing tracking of the agency website traffic and engagement.

+16% monthly website visitors, 1,842 → 2,142; LinkedIn grew to 575 followers

Local presence

Customer-review posts, event coverage and steady local content, all within State Farm brand guidelines.

Top 10 Illinois Northeast leaderboard in all 8 snapshots; Google reviews 143 → 171

Each figure above uses its own source and reporting window. See supporting detail below.

Featured work

State Farm annual review home screen preview

Deliverable

17-section interactive annual review

Delivered a 17-section interactive digital audit as the final deliverable: a live web recap of performance, growth trends, content output, and strategic recommendations the client could review and share.

Open the live review

Selected work

Static posts, educational reels, trending TikToks, and recurring carousel series for the office's social channels. Totals above include more than what is shown here.