Services → Social Media
Content that converts to community.
Posting for the sake of posting is not a strategy. I help organizations build a social presence with a point, sharper creative, smarter editorial planning, and real follow-through in the comments and inbox.
Where I work
Visual storytelling, community building, Reels reach
Events, groups, donor cultivation, older demographics
B2B, partnerships, major donors, professional credibility
TikTok
Organic reach, Gen Z/Millennial audiences, cause awareness
End-to-end social that doesn't fall apart mid-month
Most organizations start strong and fade by week three. I build a process that keeps content moving, from the monthly calendar to the caption to the inbox. Your voice. Your goals. Executed consistently.
- Platform strategy across Instagram, Facebook, LinkedIn, and TikTok
- Content calendar and monthly editorial planning
- Graphic design and copywriting for all posts
- Community management and comment/DM responses
- Hashtag strategy and distribution optimization
- Paid social campaign support (optional add-on)
- Monthly analytics report tied to real business outcomes
Who social management works best for
Good fit if you...
- Want to build genuine community, not just accumulate followers
- Have a real message, cause, or offer worth sharing
- Can provide brand assets, photography, or raw video footage
- Are ready to commit to at least 3 months of consistent output
- Want someone who understands mission-driven organizations
Might not be right if you...
- — Expecting overnight growth or viral results
- — Have no brand identity, visual direction, or voice established
- — Only need graphic design (that is a different kind of engagement)
Social media in practice
Full-Stack Strategy
The Carbon Underground
Served as marketing lead covering social strategy, brand voice, and campaign execution for a climate nonprofit, with select support still ongoing.
View case study →
Social Creative
Flags USA
Educational social and video content across YouTube, Instagram, Facebook, TikTok, LinkedIn, and X, plus the USO partnership content and seasonal campaign graphics.
View case study →
Social media guides and advice
Strategy · 9 min read
Why Your Nonprofit's Social Media Isn't Converting to Donors
A nonprofit social media strategy needs more than consistent posting. Why engagement often fails to turn into donations, and a practical way to fix it.
Read the guide →
Social Media · 7 min read
How I Got 923K Organic Views on TikTok With No Ad Spend
A documented, no-paid-promotion TikTok case study: one Studio Ghibli montage, its public results, and practical lessons for stronger short-form storytelling.
Read the guide →
Common questions about social media management
How often should I post on social media?
Consistency matters more than frequency. Three to five well-crafted posts per week outperforms daily filler content, in engagement, reach, and audience retention. I build a content calendar that is sustainable for your team and designed around what your specific audience actually responds to.
Which social media platforms are best for nonprofits?
Instagram and Facebook still drive the most donor and volunteer engagement for most nonprofits. LinkedIn is essential for corporate partnerships and major donor cultivation. TikTok is worth the investment if you are trying to reach Gen Z or build a broader movement around a cause. I help you pick based on your actual audience, not the platform that happens to be trendy.
Do I need a social media manager or can I do it myself?
You can do it yourself with a good strategy and a content calendar. Where most organizations struggle is follow-through, staying consistent, responding to comments, and iterating based on what the data shows. A managed retainer removes the execution burden while keeping you in control of the message and the voice.
How do you measure social media success?
Follower count is a vanity metric. I track engagement rate, reach growth, link clicks, form fills, and, for paid promotion, cost per result. Monthly reports connect social activity to actual outcomes: donations, event sign-ups, inquiry form fills.
Works well with
Ready to post with a point?
Start with a free call. We'll figure out which platforms are worth your time and what content actually works for your audience.