Services → Strategy
Stop doing random acts of marketing.
A little SEO, some social posts, ads here and there, scattered efforts rarely add up to real momentum. I help organizations build a full-channel plan with clear priorities, realistic timelines, and metrics that people can actually use.
A plan your team can actually execute
Strategy documents only matter if they are grounded in reality and specific enough to act on. I do the research, make the hard prioritization calls, and deliver a roadmap that connects daily execution to 12-month goals, with the data to know if it is working.
- Full digital audit across all active channels
- Audience research and persona development
- Channel strategy and prioritization framework
- Content strategy and editorial planning
- 90-day action roadmap with specific tasks and owners
- 12-month channel plan with budget allocation guidance
- KPI framework and success metrics for each channel
What you walk away with
Audience Profiles
2–3 detailed personas with goals, pain points, content preferences, and channel habits.
Channel Analysis
Current state, competitive benchmarking, and recommendation for each channel: SEO, paid, social, email, content.
90-Day Roadmap
Specific, prioritized actions with timelines and who owns what. Designed to be executed, not admired.
12-Month Plan
Longer-horizon channel mix, content cadence, and budget allocation framework.
KPI Framework
What to measure, how often, and what thresholds signal it's time to adjust strategy.
Plus a 60-min walkthrough call to go through every section together
Who strategy works best for
Good fit if you...
- Feel overwhelmed by the number of channels and don't know where to focus
- Have tried various tactics without a plan tying them together
- Are planning a launch, rebrand, or major campaign
- Have budget across multiple channels and want to allocate it wisely
- Want a plan your whole team can align around
Might not be right if you...
- — Need one specific service executed: a focused project may be more efficient
- — Are a one-person operation with a very limited budget: start with an audit
- — Need results within 30 days: strategy is a foundation, not a fast fix
How we build the plan
Discovery
Deep-dive into your goals, current channels, past results, team capacity, and competitive landscape.
Research
Audience analysis, keyword data, competitor benchmarking, and channel-by-channel performance review.
Strategy build
I synthesize research into a clear channel strategy, content plan, and prioritized 90-day roadmap.
Handoff
Written document, walkthrough call, and the option to work together on implementation.
Common questions about digital strategy
What is digital marketing strategy?
Digital marketing strategy is a documented plan that aligns your channels, budget, content, and goals. It answers: who are we trying to reach, what do we want them to do, which channels are most efficient, and how do we measure whether it's working. Without it, most organizations do random acts of marketing that never add up to momentum.
Do I need a digital marketing consultant?
If your marketing feels scattered, posting here and there, running ads with unclear results, not sure which channels to prioritize, a strategy engagement can be the highest-value investment you make. It replaces months of guesswork with a plan your team can actually execute.
How long does a strategy engagement take?
Most strategy engagements run 4–6 weeks: 1–2 weeks of discovery and research, 2 weeks of synthesis and drafting, and a final review and walkthrough call. You walk away with a living document, not a one-and-done PDF that gets filed away and ignored.
What is the difference between a strategy and an audit?
An audit tells you what is wrong with what you have. A strategy tells you what to build and how. Most engagements benefit from a light audit baked into the strategy process, so the plan is grounded in your actual current state, not assumptions about it.
What does the final deliverable look like?
You get a written strategy document covering: audience research and persona profiles, channel-by-channel analysis and recommendations, a prioritized 90-day action roadmap, a 12-month channel plan, and a KPI framework. Plus a 60-minute walkthrough where we go through each section and you can ask questions.
From strategy to execution
Ready to build real momentum?
Free discovery call. We'll talk about where you are, where you want to be, and what a strategy engagement looks like for your organization.