The Problem
AJK Coaching needed a professional visual identity that could stand out in a crowded coaching market and scale consistently across digital and print touchpoints.
My Approach
I developed a distinctive mark-based logo with a bold AJK monogram, grounded in a clean black-and-white identity system designed for longevity and versatility across all brand applications.
The Results
- Delivered final logo in all required file formats (SVG, PNG, PDF)
- Developed complete brand style guide for consistent application
- Created application mockups for key brand touchpoints