The Problem
CPD operates 600+ parks and needs to reach Chicago communities through social media, promoting seasonal programs in a way that drives actual turnout.
My Approach
Built spec content for a CPD programming job application — a branded reel and educational video matching CPD's visual identity with clear messaging and platform-native formats.
The Results
- Produced branded reel and educational video independently — concept to delivery
- Matched CPD's visual identity: official seal, color palette, and park photography
- Demonstrates ability to produce institutional social content without a brief or team
