Services → SEO
Chicago SEO that compounds.
Paid ads stop the moment you stop paying. SEO keeps working. I handle the technical foundation, keyword strategy, and content planning so organic search becomes a real, measurable growth channel, not a guessing game.
Everything search engines need to trust your site
Good SEO is not one thing. It is a stack of technical hygiene, keyword intelligence, and content that answers real questions. I handle all of it, from fixing crawl errors and writing schema markup to building a content calendar around the terms your audience actually searches.
- Technical SEO audit and full implementation
- Keyword research and content gap analysis
- On-page optimization across all pages
- Structured data / schema markup
- Internal linking strategy
- Core Web Vitals and page speed optimization
- Monthly reporting: rankings, organic traffic, conversions
Who SEO works best for
Good fit if you...
- Want sustainable, compounding traffic, not just a short-term spike
- Have a website that has been live for at least 3 months
- Can commit to 6–12 months for meaningful, lasting results
- Are willing to create content (or have me do it)
- Want reporting tied to actual business outcomes: leads, sign-ups, donors
Might not be right if you...
- — Need visible results in under 60 days (paid ads are a better fit)
- — Are not open to making changes to the website itself
- — Have a brand-new site with no content yet: build the foundation first
How we get there
Audit
I map everything that is wrong: technical issues, missing keywords, content gaps, and competitor positions. This sets the roadmap.
Fix the foundation
Technical issues go first: crawlability, page speed, schema markup, and internal links. These have the fastest impact.
Build content authority
Keyword research drives a content plan targeting terms your audience searches at every stage of awareness.
Report and iterate
Monthly reports show rankings, organic traffic, and what moves the needle, always tied to real business goals, not SEO vanity metrics.
SEO in action
SEO Content + Web
Flags USA
Ongoing SEO writing and website content for a national retailer. Blog active users are up 109% over six months, alongside the live USO partnership page.
View case study →
Full-Stack Digital
The Carbon Underground
Served as marketing lead covering web, SEO, brand, and campaigns for a climate nonprofit, with select support still ongoing.
View case study →
SEO guides and advice
SEO · 7 min read
What a Chicago SEO Consultant Actually Does (And How to Find the Right One)
A practical guide to hiring a Chicago SEO consultant: what they should review, what to ask for, and how to judge their recommendations.
Read the guide →
SEO · 6 min read
5 SEO Fixes for Small Business Websites
Five fixable problems I see most often when auditing small business websites, with examples and a sensible order to fix them in.
Read the guide →
Common questions about SEO
How long does SEO take to show results?
Most sites start to see measurable movement in 3–6 months. Technical fixes and quick wins can show up faster, sometimes within weeks. Long-term keyword rankings and compounding organic traffic typically take 6–12 months to fully build. Anyone promising faster results without a specific, evidence-based reason is guessing.
What is the difference between technical SEO and content SEO?
Technical SEO is everything search engines need to crawl and index your site: page speed, mobile-friendliness, structured data, URL structure, and Core Web Vitals. Content SEO is making sure your pages actually answer what people are searching for, with the right keywords, structure, and depth. Both matter. Technical issues cap what content can achieve, fix the foundation first.
Do nonprofits need SEO?
Yes. If people search for your mission and cannot find you, you are losing donors, volunteers, and partners to organizations that showed up. SEO is one of the only marketing channels that keeps producing results without ongoing spend. For mission-driven organizations with limited budgets, that makes it disproportionately valuable.
What does local SEO mean for a Chicago business?
Local SEO focuses on ranking for searches with geographic intent, such as "Chicago [service]," "[service] near me," and local map pack results. It involves optimizing your Google Business Profile, building local citations, creating geo-targeted content, and earning links from Chicago-area websites and press. If you serve local customers, local SEO is often the fastest path to new leads.
Ready to rank for what matters?
Start with a free discovery call. I'll show you exactly where your site stands and what the biggest opportunities are.